An email database is great! But understanding an email database and all the terminology that goes with it? That can be mystifying. So let’s start with a couple of key terms that are essential no matter what your company does or what size your email database. First, there’s something called a bounce and a bounce rate; a bounce is an […]
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19 Bite-Sized Marketing Tips For Instagram
I am not going to convince you to use Instagram for business or talk about the importance of this visual platform. At this point, you should know it already. According to Forrester Research, “The top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these brands are seeing on both Facebook (0.2 […]
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11 Simple Life Hacks For Social Media Managers
Being a social media manager (or consultant) is not easy. There are so many things on our plate and so little time. We often try to multitask. But is it really effective? Actually, Multitasking makes it more difficult to organize thoughts and filter out irrelevant information, and it reduces the efficiency and quality of our work. Here are some super simple […]
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How to Promote Your Blog and Get 589 Shares & 97 Backlinks [Case Study]
There are few things in life more disappointing than those instances when you spend hours upon hours working on a blog post only to find that it has received 2 views and 1 lame comment. To pour your heart and soul into something and receive no feedback whatsoever can be downright heartbreaking, and there are few things that crush […]
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5 Steps to See if Your Social Media is Profitable
You know you have to be on social media—and you’re probably not able to limit yourself to just one platform either. But what does all that effort cost you, and what does it deliver in returns? If you’re like many companies, it’s probably not something that you’ve had the luxury of spending much time on, but you should. Your return […]
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How I Manage My Information Overload
Information overload is EVIL. It’s killing our productivity and increasing our stress levels. BTW how many articles do you read daily? Let me guess. TOO MANY. RIGHT? Well, check out some of these crazy stats. The average American consumes 34 gigabytes / 12 hours of information per day – outside of work 28% of office workers time is spent dealing with emails Information […]
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