I love testing different strategies on Instagram to see what works and what doesn’t.
So recently I did a simple experiment to test my engagement.
Before I tell you what it was, I want you to look at the results.
Note – I use Hootsuite analytics to create all of my social media reports.
In 10 days, my Instagram engagement increased by 259%.
Do you want to know why this happened?
The answer is actually very simple. I bet you can guess it without me telling you.
Look at this before and after image.
Do you see the difference?
Can you tell what I did?
YES – I posted 100% video content for the last couple of weeks.
This experiment not only increased my engagement, it also brought new followers.
A couple of fans even asked me about the tool I was using. It was Adobe Spark Post.
The video is going to be huge in coming months. Just look at these stats from Small Biz Trends blog:
According to 70 percent of marketers, video produces more conversions than any other type of content.
Here is how you can apply this to your own Instagram account.
- Produce lots of micro stories (short bite size videos).
- Post consistently.
- If you love being on the camera, do your own videos.
- If you are camera shy like myself, use tools like Legend or Spark Post.
So what do you think?
Would you spend extra 2min to create a video instead of an image?
Let me know if you want some video ideas for your business. I am always here to help 🙂