When it comes to writing the perfect email, you probably put a lot of time into the audience you’re targeting, the action you’re asking them to take, even the graphics (or emojis) that you use. But how much time do you spend thinking about the subject line? If you’re like most people, you should probably spend more than just a […]
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How to Interpret Three Important Email Marketing Statistics
An email database is great! But understanding an email database and all the terminology that goes with it? That can be mystifying. So let’s start with a couple of key terms that are essential no matter what your company does or what size your email database. First, there’s something called a bounce and a bounce rate; a bounce is an […]
read moreWhy You Should Be Using Emojis In Email Marketing
Emojis are not just for texting and Instagramming. When used properly in your email subject lines, emojis can boost your open rates and CTRs. Why? Well because… It’s more personal. It conveys an emotion easily. You will stand out in a crowded inbox. BTW have you looked at your inbox lately? Email marketers are using these symbols a lot, specifically […]
read moreThis is how you Write a Perfect Outreach Email
If you want to sell something. Promote something. Ask something. Sending a generic email is just asking to get ignored and possibly deleted. To get a response, you have to make your email personal and create a win-win for the recipient. Today, I’m going to show you the elements of a PERFECT outreach email, and how you email busy people the right way […]
read more5 Email Marketing Tips We Can Learn from a Dallas Startup
Email marketing is NOT dead and we still read our emails (if they are not too spammy). Look at some of these stats More than 122 billion emails are delivered to inboxes every hour 91% of consumers check their email daily (ExactTarget) 76% of email opens occur in the first two days after an email is sent (Alchemy Worx) 48% of […]
read more5 Essential Small Business Online Marketing Tactics
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