You know what’s the best thing to do on the plane? No, it’s not watching movies or free drinks. Its actually reading a book (for me at least….) I just returned home from my trip to Pakistan & Dubai. It was a long flight from Dubai to Dallas (14 hours to be exact). I read Mark Cuban’s first published book, How to […]
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4 Must Read Books For Marketers
The habit of reading a good book will act like an exercise for your mind and keep you mentally fit. If you have never given it a try then remember that it’s never too late to start a new habit. When I was a kid, I used to hate reading books. Then something changed over the years and now I try to read […]
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5 New Year’s Resolutions For All Marketers
To, All social media marketers, consultants, gurus and agencies… As 2015 comes to a close, people are going to be making their New Year’s resolutions. As social media marketers and practitioners, we have a lot of things on our plate. Most of these are related to our clients and we almost forget about our own goals. Here are my 5 resolutions for 2016 […]
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How To Get Better At Storytelling
Building your marketing campaigns around stories helps you stand out from others. As humans we love emotions, feelings and stories. Good stories will help you grab the attention of fans and potential customers. Here are some of the reasons why storytelling is so effective: Stories reflect your brand’s human side and people connect with people, not logos People love drama! and good stories are […]
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What We Can Learn From Steve Harvey’s Miss Universe Mistake
I am sure we will talk about Steve Harvey’s Miss Universe Mistake for months and years to come. As host of the Miss Universe 2015 pageant, Steve Harvey announced Miss Colombia was the winner…. but then he realized he had made a huge mistake, and she was actually the 1st runner-up. It was Miss Philippines who was the real winner. oops!! We […]
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5 Mobile Marketing Strategies That Drive Sales
There are approximately 4 billion mobile phones in use. Of these, 3.05 billion are SMS-ready and 1.09 billion are smartphones. On the other end of each mobile device is a consumer who is looking to connect and learn more about brands that can help them solve their problems and fulfill their needs. That is why more companies have begun to […]
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