Twitter has become a dumping ground of all links and it’s hard to find real conversations.
But, it is still possible to find and engage with real humans on Twitter and it can help increase your engagement.
I’ll show you how in this post.
First, check this out. My Twitter engagement has increased by more than 100% in last few days.
Do you want to know how I did it?
There is actually no secret formula or hack for it.
I used a very simple strategy and consistency.
Specifically, I created a Twitter search in my niche (social media). Here is what it looks like
#socialmedia lang:en ? -filter:links
Now let’s break it down
#SocialMedia – People who are using this hashtag in their tweets
lang:en – English only
? – Tweets with questions
-filter:links – Tweets without any links (These are real questions and not links)
I saved this search and spent 20min per day looking through the results.
I engaged with them and answered their questions related to social media marketing.
So with experiment, my goal was to find Tweets with real questions.
Here is an example of what kind of opportunities this can create for you.
There is a key lesson hidden in this experiment. Marketing is not about promoting your content all the time, It’s about
- Engagement
- Helping others
- Being useful
Here is what guys at adespresso said about engaging with others on Twitter,
When you respond to other users or engage with their content, they’ll be more likely to pay attention to what you’re posting, too. This is especially true considering most brands don’t take or have the time to interact with a lot of followers, so it can mean more when you do. This can also help to build social proof over time, which is valuable across all social media marketing platforms.
Not only will this increase engagement, it will help you start to build a relationship between you or your brand and the users you’re interacting with, expanding the benefits more concretely—and off Twitter.
Now, do you want to apply this to your own business? Here is the step by step process.
1 – Identify what Hashtags (or keywords) your target audience is using.
2 – Create a Twitter search similar to mine.
3 – Save this search in your Twitter. If you use a tool like Hootsuite, you can create a dedicated stream for this.
4 – Spend 20 – 25min every day to engage and help others.
That’s it. Very simple!
So what do you think? Would you spend 20min per day helping others in your industry?