Social media is a big cocktail party, but you don’t have to participate all the time. You can just watch and learn. One thing that separates good marketers from average ones is the social listening skill. Social media listening is the process of identifying, monitoring and assessing what is being said about a topic, company, individual, product or brand. Here are […]
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Startup Marketing: This is The Biggest Mistake Founders Make
Recently I was on Startup Dallas TV show with Jason Croft. We talked about the challenges of startup marketing and why most startups fail to get traction at the launch. To me, the biggest mistake founders make is to wait until the product is launched before marketing it. It’s a mistake because 1000s of products and apps are released daily. Yours is […]
read moreHow to do Customer Development Interviews (For New Products)
My friend Clarissa asked this awesome question today on Facebook. And there were some really good suggestions (See below) I have run into this situation many times. – “What to ask while doing customer development interviews for a new product or market ?” and here are few things that I have learned… If you are not sure about the market for your product, your […]
read more5 Social Media Content Ideas For Startups
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