Social media has increasingly become a major player in driving your audience to your brands or cause. Based on a recent study by Social Media Examiner more than Eighty-three percent of marketers have integrated social media into their marketing activities. So, how does the average organization or brand make the most effective use of this very important channel that your […]
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Use This Growth Hack To Get FREE Press
A free press is a game changer for all startups, and fortunately the social media has really made connecting with journalists a whole lot easier. When I launched by $5 food app, I got a ton of press. It may seem random or maybe you think I got lucky? Actually it was neither. I used several growth hacks to increase […]
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Hootsuite Marries Instagram: But is This a Good Thing?
Marketers, brand managers, and social agencies are dancing up and down because of this news from Hootsuite. We can now publish and schedule Instagram content from our Hootsuite dashboard. Because of this Integration, users can now do all of the following (and more) using Hootsuite Schedule and publish Instagram images Monitor and engage with Instagram community Share access to many Instagram accounts across teams Easily […]
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Do This Even If You Hate Social Media
Social media is a big cocktail party, but you don’t have to participate all the time. You can just watch and learn. One thing that separates good marketers from average ones is the social listening skill. Social media listening is the process of identifying, monitoring and assessing what is being said about a topic, company, individual, product or brand. Here are […]
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Startup Marketing: This is The Biggest Mistake Founders Make
Recently I was on Startup Dallas TV show with Jason Croft. We talked about the challenges of startup marketing and why most startups fail to get traction at the launch. To me, the biggest mistake founders make is to wait until the product is launched before marketing it. It’s a mistake because 1000s of products and apps are released daily. Yours is […]
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Snapchat’s New Tap to View and Its 2 Immediate Effects
Snapchat announced a huge upgrade last week: Tap To View! We no longer have to press and hold the screen to view a Story or Snap — instead, simply Tap to View! This means no more sore thumbs while watching a 130s Story and it is kind of fun. I believe in the short term, here are the 2 effects that we will see 1) […]
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