Here are some key takeaways from today’s webinar “How to Create Awesome Social Media Visual Content That Gets Results” featuring Guy Kawasaki and Peg Fitzpatrick from Canva. Before posting, make sure your content passes the “re-share” test. Are you adding value to your fans ? In other words does your content falls into any of these categories Information Education Entertainment […]
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What Really Grinds My Gears..
…is when people don’t have any social media plan. So if you don’t have a social media plan, ask yourself these questions and create one TODAY! 1. What do you want to achieve from social media marketing ? Hint: Brand awareness, Leads, Sales or App download 2. Who will execute the plan ? Hint: In house or outsource 3. […]
read moreSocial Media: Stop Guessing and Start Asking
Clients ask me all the time…. 1 – What should we give away on our social media ? 2 – How can we generate some leads ? My usual response is “Give away something related to your business (Product or service) “ But recently I tested something I SIMPLY ASKED THE FANS … and look what happened Over 20 comments […]
read moreSocial Media for Retail Brands
Many retail brands (especially small ones) are still testing waters when it comes to social media. Here are some of the common questions I get asked by retailers. A. What kind of postings generate the greatest reach? Why? Its depends on the platform e.g on Facebook photos get 53% more likes and 104% more comments. Look at this study […]
read moreLinkedIn Marketing And Lead Generation
Look at the image below. Do you see anything unusual ? YES: we are generating leads from a simple post. Magic right ? Actually NO. There is no magic here, it was a simple process that we used to reach the RIGHT type of people. When you are consistent you see results. That’s it ! This was a simple post […]
read moreFacebook marketing: Awareness & Lead Generation
YES it is totally possible to get some brand awareness (relevant fans) and lead generation (emails) in the same campaign. One of our clients mentioned that he has some tickets to the Philly Home Show and wanted to give these out (yes for FREE). I was like lets generate some relevant leads using these tickets 🙂 This client is a […]
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