…is when people don’t have any social media plan.
So if you don’t have a social media plan, ask yourself these questions and create one TODAY!
1. What do you want to achieve from social media marketing ?
Hint: Brand awareness, Leads, Sales or App download
2. Who will execute the plan ?
Hint: In house or outsource
3. Should my company have presence on all social media channels ?
Hint: HELL NO……
4. What are the best social media channels for my business ?
Hint: Go where your customers are
5. How often should we post ?
Hint: Depends on the platform but at least start, test and adapt
6. What should I post ?
Hint: What is your targeted audience interested in ? Also think about 20% promotional and 80% non promotional content
7. What type of content should I post ?
Hint: Visual content is very powerful so think about images & short videos
8. Should I respond to negative comments on social media ?
Hint: Absolutely..
9. How can I convert my fans to customers ?
Hint: Think about this process (1) Connection (2) Engagement (3) Promotion (4) Sales
10. How do I know if social media is working ?
Hint: Google analytics
11. Should I use paid advertising e.g. Facebook Ads?
Hint: HELL YEAH….You can create micro targeted ads and its very cost effective
So what do you think ? Are you ready to create a social media plan ?