Facebook marketing: Awareness & Lead Generation

YES it is totally possible to get some brand awareness (relevant fans) and lead generation (emails) in the same campaign. One of our clients mentioned that he has some tickets to the Philly Home Show and wanted to give these out (yes for FREE). I was like lets generate some relevant leads using these tickets 🙂

This client is a home interior designer based in Philadelphia. His ideal clients are people who are interested in home decor, interior design, art, architecture. So this is how we generated some relevant local fans and leads for his business

STEP 1: Developed a Facebook App

We used a FREE Facebook App to build a simple form. This is where we captured emails and addresses.

Facebook marketing & applications

STEP 2: Fan-gated the App 

We fan gated the app: so users had to LIKE the page to see this form.

Facebook like gate

STEP 3: Facebook Ads

Then we created a simple Facebook Ad campaign (3 Ads) to drive relevant people to this application. See below how we targeted very relevant people for his business / offer

Facebook Like Ad

Targeting options were set to following 

Facebook targeting


As a result we generated 124 new fans ($.71 per fan)  and 35 email leads. Simple process. Right ?

What about you ? Have you used any methods to generate brand awareness & leads in the same campaign ?

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