What if you want to generate business leads but you have
No website traffic
No email list
And the social audience is very small
Is it even possible to use Facebook Ads effectively in this scenario?
The short answer if YES.
With some creativity and good strategy, we can do wonders with Facebook Ads 🙂
- Generate inbound inquires (leads) from Facebook
The main challenge was there was almost no website traffic, no email list and also no email/lead capture form on the website.
But, we wanted to generate inbound inquires from the right type of people.
Here are some of the tactics we used for this campaign
- We decided to use Facebook messenger Ads (so we can keep people on the platform)
- Target local home owners and business owners (This campaign was for a local cleaning service business)
- We tested Ads with Images and short videos (before and after creative)
Here are some of the numbers from this campaign
New messages = 46
Amount Spent = $849.49
Cost per message = $17.30
The lifetime value of a customer for this business is over $1000 (one cleaning session can cost a couple of hundred dollars on average)
Facebook messenger ads can be very effective if you don’t want to send traffic to an external landing page.
Yes, you can target local home owners and business owners with Facebook Ads.
HOW TO TARGET HOMEOWNERS ON FACEBOOK
How To Target Small Business Owners On Facebook Ads