As of 2019, there were about 6,829 marketing technology solutions in the digital marketing space. Well, that’s a big number. Probably you have heard about the giants of the industry including Moz, MailChimp, and more.
However, for every giant digital marketing tool, there are smaller, more nimble businesses ready to blow you away. This article focuses on these unsung heroes.
Email Marketing
Recommended solution: MailChimp
This is one of the most used, reliable, and effective email marketing solutions. It has a broad range of excellent features for both startups and established corporations. Some of these cool features include email list augmentation, reliable email testing, A/B testing, custom layouts, and more.
Search Engine Optimization (SEO)
Effective tools: SEMrush and PBNPilot
To most marketers, SEO is like a monster. Fortunately, SEMrush and PBNPilot are indispensable tools that any startup or established company can use in combination.
SEMrush lets you view various keyword ranking for both paid keywords and organic search (Google doesn’t do this). The tool also features a backlink crawler and other data-centered tools.
While PBNPilot gives you the ability to easily manage multiple websites on complete autopilot. It’s really an all-in-one system that automates the setup, management and maintenance of your websites. Everything you need to run your sites is accessed and managed from the dashboard.
SEMrush offers its users their site’s current keyword positions and aggregated data on how the keywords’ positions have changed over a specific period. This makes it easier for you to compare how your search engine optimization techniques have impacted your rankings and how you can improve them.
Both consumer-facing companies and digital marketing agencies can leverage SEMrush and PBNPilot.
Social Media
Recommended tools: Buffer and Hootsuite
Note that Buffer and Hootsuite provide similar services, but unidentical services. Buffer makes it easier for you to schedule social media posts across different social platforms at optimal times.
It is an excellent tool for businesses that are looking to manage the process of scheduling social channels posts using a tool that can work correctly with any other analytical platform.
On the other hand, Hootsuite is a robust tool that can be used for social media management, instead of scheduling social media posts. It is helpful when it comes integrating all your social channels streams in one place. Indeed, it allows you to post from various supported platforms and also features a great user interface.
Pay Per Click
Effective tools: Google AdWords and Facebook Ads
Recent reports indicated that Facebook, a social media giant, has over 1 billion active users.
Thus, using this platform for ad advertising guarantees that your ads will reach a wider audience globally. You can also target highly segmented and customizable markets.
For companies looking to create a great brand image or reputation, the versatility of Facebook Ads provides an excellent way to boost recognition, keep their audience engaged, and sell their products and services.
Note that creating an effective Facebook marketing campaign is easier said than done. Therefore, you should learn it effectively before getting started or hire an expert in Facebook marketing.
On the other hand, Google’s AdWords network is an excellent tool for pay per click marketing. Remember, Google has dominated the search industry and thus, the tool promises a global reach. Indeed, the search engine has about 65% of all the United States desktop search space and close to 90% of the handheld devices search market.
Inbound marketing
Effective tool: Optimizely
It is challenging to code new landing pages or even run an effective A/B split test, particularly for startups. No matter the size of your business, it is essential to remember that A/B testing your site is among the most effective to boost your website’s conversion rates.
Right from the site’s colors and call-to-action buttons to the entire layout of your content, a reliable website testing can enhance the user experience (UX).
Note that Optimizely is among the top tools that businesses can use to test their website pages strategically to ensure that they serve their visitors effectively.
Note: This article was written by Catherine Park. Catherine is a connector with Caffeinated Projects who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.