Someone asked me this question recently “How much time should I spend on content creation vs distribution” It’s a great question and something all content marketers think about. The reality is that you can’t do one EPIC and one average. You have to kick behind on both creation and distribution fronts. Unfortunately the old school idea of “If I write epic content, […]
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How to Gain Maximum Exposure by Repurposing your Content
As you know high quality content is KING and can be repurposed into many different pieces including social media updates, presentations, and blog posts. You can maximize your content exposure by creating a strategic approach. This approach starts with a solid foundation. Prepare an outline: Sketch out your main and sub talking points. Write your article: Keep in mind it […]
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