Tag: social media strategy

Content Creation VS Distribution

Content Creation VS Distribution

Someone asked me this question recently “How much time should I spend on content creation vs distribution” It’s a great question and something all content marketers think about. The reality is that you can’t do one EPIC and one average. You have to kick behind on both creation and distribution fronts. Unfortunately the old school idea of “If I write epic content, […]

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What Really Grinds My Gears..

…is when people don’t have any social media plan. So if you don’t have a social media plan, ask yourself these questions and create one TODAY!   1. What do you want to achieve from social media marketing ?  Hint: Brand awareness, Leads, Sales or App download 2. Who will execute the plan ? Hint: In house or outsource 3. […]

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