Facebook recently Introduced Reporting Summaries. Now you can Quickly compare the reach and engagement metrics of individual campaigns, ad sets or ads to your overall performance. Look at this Facebook Ad report..
I am loving this new feature because I can easily compare and optimize my campaigns. For example, I can easily tell that campaign #2 has much higher CPC ($0.73) as compared to the overall $0.35. Campaign #4 is my best as far as the CPC is concerned. So if the overall objective is to lower CPC, I can do several things…..
1 – Kill campaign #2
2 – Create more variations of campaign #4
3 – Edit campaign #2 (Image and/or text) to get higher CTR and lower CPC
Have you seenReporting Summaries ? How would you use it ?