When it comes to writing the perfect email, you probably put a lot of time into the audience you’re targeting, the action you’re asking them to take, even the graphics (or emojis) that you use. But how much time do you spend thinking about the subject line?
If you’re like most people, you should probably spend more than just a minute or two working on that line. Although just a few characters long, it has inherent power to get readers to open an email (or quickly hit the delete button).
Also If you want to learn more about what to do (and what not to do), check out the tips in this graphic.