These days online marketing is very much about connection with consumers. With social media in the mix, inbound marketing involves creating compelling and shareable content for your visitors. With advertising becoming more and more about content marketing, professionals and freelancers alike can find the process to be increasingly time consuming. Marketing automation software brings both intelligence and efficiency to the […]
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Marketing Based On “Desire” VS “Need”
A couple of days ago, I saw this post from Lisa May Huby in a Facebook group. —— PEOPLE DON’T BUY WHAT THEY *NEED* Think about it: Did you need that gluten-free muffin you scarfed down in 2 minutes flat? Or that 5-pack of razors when you’ve got perfectly good dollar-store ones in your closet? Did you need to fill […]
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Marketing Is Changing. Are You?
Yes – marketing has changed. Social media and content marketing have given more power to the consumer. They know how to research and find solutions on google. They hate Ads and being sold to. Technology is allowing them to block ads. Our target customers don’t care what we do and how we do it. They want to know our WHY. They want to […]
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All Startup Founders Must Think Like Marketers
Marketing should always be #1 on the entrepreneur’s priorities. IMHO you should start marketing the day you start working on your idea. Why?…. There are 100s of products, apps and MVPs launched daily.Why should people pay attention to yours? Why should people download your app? Information overload is driving us crazy and its hard to keep up with the new […]
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