Yes – marketing has changed.
Social media and content marketing have given more power to the consumer.
They know how to research and find solutions on google.
They hate Ads and being sold to. Technology is allowing them to block ads.
Our target customers don’t care what we do and how we do it.
They want to know our WHY.
They want to know the purpose and people behind the products.
Brands and marketers who still try to use old tactics will not get any results.
It’s not about selling at all.
It’s about educating and helping now.
Did you see this change coming?
Did you adapt? or are you trying to adapt fast enough?
Avoid these marketing mistakes
Here are some key mistakes brands are still making and how to fix them. (Mistakes not the brands lol)