emojis email marketing

Why You Should Be Using Emojis In Email Marketing

Emojis are not just for texting and Instagramming.

When used properly in your email subject lines, emojis can boost your open rates and CTRs.

Why? Well because…

  1. It’s more personal.
  2. It conveys an emotion easily.
  3. You will stand out in a crowded inbox.

BTW have you looked at your inbox lately?

Email marketers are using these symbols a lot, specifically in the subject lines.

Damnnn marketers. Now they know of another way to grab our attention 🙂

So In short: Have fun with these fun icons, but ABT (Always be testing).

Also check out this  infographic from Marketing Cloud and learn more about using Emojis in your next email marketing campaign.

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