Information overload is EVIL.
It’s killing our productivity and increasing our stress levels.
BTW how many articles do you read daily?
Let me guess. TOO MANY. RIGHT?
Well, check out some of these crazy stats.
- The average American consumes 34 gigabytes / 12 hours of information per day – outside of work
- 28% of office workers time is spent dealing with emails
- Information (over)load is linked to greater stress, and poorer health
- Overuse of social media can lead to short-term memory loss
As humans, we have a FOMO and it’s hard to say no to more information.
It’s worse for marketers. We always want to stay on the top of trends.
We click on every single article about latest tips, tools or hacks.
But, how much of it do we really apply? Not a whole lot. Right?
I know this because I have experienced this “curse” first hand.
Recently, I started using a very simple system to manage my information intake. I am not consuming less which is the goal, but I am managing it better.
My information management system
This is how I am managing my information overload.
- I don’t read any article during the weekdays. The only exception is if I am trying to find an answer to something.
- If I see something that I want to read, I email it to myself. You can use a chrome extension like FWRDTO.ME to make it super easy.
- These emails get a special label in my Gmail. (subscriptions)
- They sit in a separate folder (or label) so I don’t see them during the week.
- Saturday is the day for “new information intake”.
- I schedule time on my calendar to go through these new articles.
- I only give myself 2hours (on Saturdays) to absorb these articles.
Why this system works for me
My information intake is intentional.
I don’t let new information distract me during the week.
I find that 90% of the information is useless so it gets deleted.
The rest (10%) inspires some kind of action. Sometimes I apply it to my marketing campaigns and sometimes it becomes a part of my online courses.
I know it’s very simple simple but that’s the beauty. It works for me.
IMHO we are “digital animals”. We all suffer from some kind of information overload. You don’t have to copy my system but here is my challenge to you.
Don’t consume more than you produce. Don’t read stuff for the sake of reading.
Ask yourself this question. Do we need more information? or more action on what we already know. I also love this quote from James E. Faust.
“We are bombarded on all sides by a vast number of messages we don’t want or need. More information is generated in a single day than we can absorb in a lifetime. To fully enjoy life, all of us must find our own breathing space and peace of mind.”
Now over to you. How do you deal with information overload?
I would love to know if you are using any systems or hacks.