Pre launch phase for startups is full of hustle. Typically we are working on
- Building a MVP
- Customer development
But we forget about building a community around our idea. Some people call it “marketing” 🙂
Let me show you a simple formula (Frame this)
Launching a startup WITHOUT a community = FAIL
Launching a startup WITH a community that cares about your product = WIN
AND that’s what we will cover in this presentation. Here are the specific topics
- Building fans and supporters before you launch
- Building relationships
- Increasing website traffic to built an email list