Do you want to introduce your products and services to more people on the Internet? Are you promoting your business regularly on Instagram? If not, you probably should.
Using Instagram as an advertising platform can help your business be seen by thousands of potential buyers and that can eventually help grow your global reach tremendously fast.
Take a look at the infographic below to discover some interesting stats that underline why Instagram is for businesses.
As you can see in the image above, Instagram lets you accomplish your business goals in three main stages:
- Creating brand awareness
- Driving organic traffic to your website
- Helping you sell your products and services to more people
There are multiple ways of promoting a business on Instagram. Some of the best practices include posting quality images, sharing short videos of your products/services, using relevant hashtags in your posts, running contests, offering coupons and gift vouchers and linking your Instagram account with your Facebook and Twitter accounts for better visibility.
Successful businesses use analytics tools to a great effect in order to analyze their competitor’s activity and track their visitors’ response to their own updates. You will be able to understand your audience and competitors better when you start using tools such as Iconosquare, SimplyMeasure, Instafollow, Union Metrics, and Crowdfire.
Combining these techniques and using them to a good effect should help you pick up more followers on Instagram. Once you give it a shot, please share your experience in the comments. Thanks for reading and happy lead hunting!