Information overload is EVIL. It’s killing our productivity and increasing our stress levels. BTW how many articles do you read daily? Let me guess. TOO MANY. RIGHT? Well, check out some of these crazy stats. The average American consumes 34 gigabytes / 12 hours of information per day – outside of work 28% of office workers time is spent dealing with emails Information […]
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Marketing Based On “Desire” VS “Need”
A couple of days ago, I saw this post from Lisa May Huby in a Facebook group. —— PEOPLE DON’T BUY WHAT THEY *NEED* Think about it: Did you need that gluten-free muffin you scarfed down in 2 minutes flat? Or that 5-pack of razors when you’ve got perfectly good dollar-store ones in your closet? Did you need to fill […]
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Why You Should Be Using Emojis In Email Marketing
Emojis are not just for texting and Instagramming. When used properly in your email subject lines, emojis can boost your open rates and CTRs. Why? Well because… It’s more personal. It conveys an emotion easily. You will stand out in a crowded inbox. BTW have you looked at your inbox lately? Email marketers are using these symbols a lot, specifically […]
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What Are Some Hype Marketing Strategies For The Launch Of A B2B Product?
It doesn’t matter if you are working on a B2B or B2C product, it’s actually the P’s that help you get some hype at the launch. P = People IMHO you should think about your product launch as a process rather than as an individual ‘event’. You are not “DONE” after launching your product in the marketplace. You get feedback, learn […]
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Cool Business Ideas For HUGE Instagram Accounts
This week I got a really cool question from one of my students in the Instagram marketing class. Check this out. The account name is @QueBolas and I’m am posting humor content on a daily basis. I have a total of 5 accounts which total over 4 million followers of this type of content but I’m not sure how to […]
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What Is The Best Way To Learn Growth Hacking?
So you want to be a growth hacker? In future, I hope they include some growth courses in MBA but for now you don’t need to go to college for that. You can learn growth hacking by Reading about case studies Watching others run growth hack experiments Actually doing it (this is by far the best way to learn) Here are […]
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