There are approximately 4 billion mobile phones in use. Of these, 3.05 billion are SMS-ready and 1.09 billion are smartphones. On the other end of each mobile device is a consumer who is looking to connect and learn more about brands that can help them solve their problems and fulfill their needs. That is why more companies have begun to increase their mobile marketing efforts in order to engage their target market.
Below are 5 ways that you can use mobile marketing to drive sales throughout the year:
- Make calling and clicking as easy as possible.
The best way to drive traffic to your website is by making the process as easy as possible. Provide website links on your mobile ads that bring the user directly to the promotion that you are advertising. When it comes to bringing in more foot traffic, give customers the option to call. Make calling simple by adding a button that allows the viewer to contact your store. They can then speak directly to a representative who can answer all of their questions.
- Optimize your mobile marketing for multiple devices.
Most mobile users don’t have time or patience to navigate poorly designed mobile websites. If your mobile website is difficult to navigate, chances are, visitors will leave and they may not return. That is why it’s vital that both your website and content is optimized for mobile readers.
Utilize a responsive design for your website that adjusts based on the screen size, and make sure that pages are easy to navigate and read from a mobile device. When it comes to content, the shorter the better! Engage your reader with clear calls-to-action and eye-catching graphics.
- Make social media a part of your mobile strategy.
Social media can help you boost your mobile marketing efforts. Many mobile users access social networks from their device. In fact, as of September 2015, Facebook reported 1.39 billion mobile monthly active users. This trend shows that incorporating social media into your mobile marketing strategy may help you increase reach and engagement levels.
One way to do this is by offering check-in promotions that reward customers for checking into your store. For instance, you might offer 10% off products or services with a Yelp or Facebook check-in. Not only does this offer the mobile user incentive for stopping in, but it also alerts their friends that they are enjoying your products.
- Use geo-targeting features to capture the attention of those who close by.
Many mobile shoppers look up information on-the-go when they are interested in finding local providers that can meet their immediate needs. This is where geo-targeting technology can help connect your brand to those who are ready to buy. Using big data analytic tools and IP geolocation technology, you can deliver discounts in real-time to those who are close by. This helps you increase the relevancy of your offers and bring in more foot traffic.
- Utilize SMS to offer enticing promotions.
Though there is no way to guarantee that your marketing communications will be read. SMS offers the next best thing. The average open rate for SMS messages is as high as 99%, with 90% of texts being read in just 3 seconds. With statistics like this, it is no wonder why more and more businesses are adding SMS to their marketing mix.
Sending promotions and special offers is just one way that your brand can drive sales with text messages. You can send coupon codes and messages about timely promotions, which mobile consumers can then conveniently redeem right from their mobile device.
This is a guest post written by Sophorn Chhay. Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.