Social Media Campaigns And The Importance Of Micro Videos

Recently I was featured on PromoRepublic’s blog. It’s a social media management and automation tool that I have been using for last the couple of month and totally loving it.

Here is how I would describe this tool.

PromoRepublic = high quality content designed for you + scheduling + analytics  

Below is the list of questions with my responses (Full article here). I hope you will learn something new from these.

Q – Ali, what types of social media campaigns do you consider to be successful?

A – Social media campaigns that drive engagement will always be more successful. Big brands like Starbucks and Bud light do a really good job of involving their fans in the social media campaigns.

So instead of just “Enter to win” I would always prefer a campaign that creates native engagement with the fans.

Q – What about a content calendar? Do you stick to it?

A – Yes, we come up with monthly topics and themes for all of our clients. For every client, these topics are mainly driven by their industry and current events.

For example, for our fashion clients, we are posting a lot about Valentine’s Day this month. For sports and media clients, our focus is on the Super Bowl.

Thanks to PromoRepublic, posting killer visual content related to events and promotions is super easy. PromoRepublic is one of our go-to tools. You won’t believe how much time we save with this tool.

Our old process was something like this:

1 – First create visuals in a graphic design tool

2 – Then use another tool to post or schedule content

Now with this calendar, we only need one tool. At iSocialYou, we use it on daily basis and my personal favorite is the “Trending” category. This is where you find compelling visual content related to current events. This content category is a perfect add on to our brand content.

Q – You publish a lot of educational videos. And this type of content receives a great number of views regularly! Where do you find inspiration?

A – YES, educational videos do really well on social media. We actually try to answer this simple question  “What do they (target audience) want to learn more about?”

2017 is all about video and everyone should be looking to produce more video content. For our clients, we post two types of videos.

1 – We encourage our clients to produce short educational videos. I call these micro stories.

For example, make a list of all the questions your target audience has about your business or industry. Then answer these questions in short micro videos.

2 – Look at the big players or influencers in your niche and syndicate their educational videos. For example, if your target audience is small medium business owners (B2B) then look at YouTube channels of Entrepreneur Media and Business Insider.

Here is an example of micro video content. It’s short, simple and has a compelling message.

I was at the Apple business panel a few weeks ago and someone asked about apps for video creation especially if you hate being on the camera. Here are some of my favorites.

  • Legend
  • Spark Post
  • Flipagram

Q – We would appreciate if you could share some social media tips and tricks with us!

A – Don’t treat social media as a “sales platform.” As users, we don’t go to social media to buy stuff. We go there for engagement, information, entertainment and education. I understand that, as business owners, we want sales from social media. But don’t forget what your potential customers are doing on these channels.

This is why every business needs to develop a system. I call this an ABC system (Attract, Build and Convert). It’s a 3 step process and works like this:

  • Step1 (Attract) – You attract the RIGHT type of audience on your social media channels.
  • Step2 (Build) – You build amazing relationships with your followers.
  • Step3 (Convert) – You convert engaged followers into leads and prospects.

Also keep in mind that youк engaged fans will convert much better and at a lower CPL (Cost per lead).

PS – Check out the full article on PromoRepublic blog right here.