lead generation in social media marketing

Lead Generation: How To Pick a Killer Lead Magnet

A Lead Magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information (most likely an email address).The goal of a lead magnet is to maximize the number of targeted leads you are getting for an offer. IMHO a good lead magnet is these two things…

  1. Relevant to your business
  2. Something your fans care about

Here are some questions that will help you pick a killer lead magnet for your lead generation campaign.

1 – What is your best seller?

If you carry physical products, just ask your sales team and don’t hesitate to give away your best stuff.

2 – What questions do you get asked the most?

Turn these questions around into a lead magnet. e.g. If you are a marketing consultant and people ask you about Facebook ads all the time, then create a guide and give it away for free.

4 – Is your lead magnet a part of your sales funnel?

Always make sure that your lead magnet is a part of the sales funnel. Don’t just give away iPhones and iPads all the time. Some marketers offer a high value lead magnet that builds a lot of trust in the person who downloads it. Then, after they’ve impressed their prospect with how much they can help them, they offer an upsell.

3 – Just ASK them

It’s simple and my favorite method. Why not just ask your fans? I do this for almost all of my clients. Look at this example below.

lead generation in social media marketing

Bonus – This can create a lot of excitement before you launch your lead generation campaign. Look at these comments below.

lead generation in social media marketing

Here are some more ideas for your next lead magnet.

  1. Discounts, free coupons or even a free product is always a compelling idea.
  2. If you are an author, how about a FREE chapter of your book.
  3. A video course that can be accessed all at once.
  4. A checklist or cheat sheet for how to do something that seems complicated.
  5. A gift card to your store (good idea if you have a physical location)
  6. Give Free access to a membership site, or to a private Facebook group
  7. Offer an extended free trial of your product.

Now over to you. How do you pick a lead magnet for your lead generation campaigns?лазанью приготовить24option withdrawal timeит аутсорсинг новосибирскbanc de binary kostennew construction broward countyцерковь возрождение киров